E-commerce best practices and tips
The Internet has opened up many doors for us. We get almost everything under our fingertips. E-commerce sites have emerged as the better counterpart of offline shopping in recent times. Education, entertainment, utilities, shopping, and everything else has shifted online. Here we are presenting e-commerce best practices and tips.
People are leading busy lives. So this scenario calls for convenient ways of getting things done without having to step out of the house. E-commerce turns out to be advantageous for both consumers and sellers. The sellers get enhanced exposure to customers and are able to get to know about their customers’ preferences easily. Consumers can look up things according to their needs and get in touch with sellers hassle-free.
It is a wise choice to have an e-commerce website in 2021 to stay in the long run of success. The pandemic situation has affected everything and people now prefer staying home. Creating an app or website for your business helps to attain greater exposure in the respective field.
Let’s dive into the real scenario and get the best tips and tricks for developing an e-commerce site to skyrocket the profit of a business.
1.Focus on mobile devices
Make sure your e-commerce site is compatible with mobile devices. Since the majority of the population spends an average of 4 hours on their phone, they are more likely to notice your business if it’s mobile-friendly.
One of the major advantages of e-commerce mobile apps is that you can access the location of the customer. Gaining your customer attention by creating attractive images of your products & services and also marketing for the same can convert your visitors into potential customers. You can also inform customers about the latest deals with push notifications and many more. The communication between the merchant and customer is also enhanced through the app.
2.Provide good quality pictures
In physical shops, customers can touch and feel the products. But in the case of online shopping, good quality pictures and videos help the customers to know what they are buying. People are naturally more drawn towards visually appealing things.
Providing pictures of products in action or 360-degree view of the products create a positive impact on the customer’s minds.
You can include videos of people using your product or pictures from different angles.
3.Include feedback from customers
Having honest reviews from previous customers instills trust among future customers. Although this measure opens the door to negative feedback, it can be managed with a team to reply to the criticism politely.
E-commerce sites can reach high tech quality by including chatbots that answer queries and chat with customers to deliver them the correct information. The same facility can be provided by a proficient customer service team.
4.Switching pages should be easy
While designing the UX of the website include breadcrumbs (i.e. divide the pages into categories and subcategories) so that it is easier to switch between the pages. You can include a sidebar that contains all the different pages of the website.
Remember, user-friendly applications are always a positive part of web applications which not only reduce the bounce rate of the site but also help customers to compare and decide on their purchase.
Besides that, there should be an easily accessible search bar to locate exactly the item that the customer is looking for. A filter option will also be beneficial to provide your customers the exact things they need by filtering the search results.
5.Call to action should be compelling
Best way to attract traffic to your e-commerce site is by asking your customers to do something. This can be a map for visiting the shop, add to cart option for shopping, or call now to book appointments.
The call to action should grab attention as soon as the customer visits the home page. You can include the call now button on every page and provide working hours clearly. This makes the site greatly accessible for the users. This helps to improve enhance your marketing strategy planning in terms of a buyer persona, their engagement, and lot more other things which help to increase your sale.
6.Take advantage of colors
E-commerce site design should use color psychology to its advantage. Build catchy color themes representing your brand. But make sure the website is appealing to the eyes as well as comfortable for viewing in the darkness.
The UX design of the website should have color themes according to the mood and be easily readable too.
Using bright colors will grab attention instantly but they can be sensitive for the eyes. While using minimal colors with simple fonts it is easier to read in low light.
7.Build the face of your brand
Think from a visitor’s point of view while developing an e-commerce site. Your brand must look genuine in order to attract long-term customers.
Display certificates and achievements to prove authenticity. Highlight your unique selling point (USP) in the app, website, and offline marketplace too. Create engagement of customers in social media.
Make checking out and payment options easy and secure. People are more likely to turn towards brands of value rather than faceless brands that think of stealing your credit card info.
8.Keep it short
The internet generation has a short attention span. Don’t waste time writing long, exaggerated descriptions. Making the site scannable is one of e-commerce best practices. This lets customers see the right information by glancing.
Test your app or website for faster loading with optimized images and videos. Clear and precise fonts would make the design of the e-commerce site user friendly. Use appropriate hosting services to ensure smooth functioning.
Your e-commerce site should be SEO friendly to rank higher in search engines. Include long-tail keywords that describe the products and services aptly.
The images used should be compressed so that the site loads faster even while using slow mobile networks.
Keeping healthy competition with similar businesses will help you get ideas for growth. This would also help you evaluate the effectiveness of your website.
10.Encourage customers to keep coming back
Make the checkout process easy and ask the customers to sign up for future updates. You can include cart abandonment email alerts so that customers don’t leave the site without fulfilling their needs.
Including blogs to inform customers about new products, describe the current trends or motives behind your business can be considered as one of the best practices in e-commerce website development.
This covers some of the most important e-commerce website designing best practices in 2021. These tips would help your business prosper by bringing in new customers and keeping the existing customers interested. You can take inspiration from here to build a new website or app or improve your e-commerce site.
In the case of offline stores, your storefront is the face of your business. Similarly, in the case of online stores, your website or app is the face of your business. As it is said that the first impression is the last impression, your app or website should also be well developed to attract customers.
One of the best-designed e-commerce sites is Amazon. It has a very unique and minimalist color scheme. The logo also is suggestive of the motto of the business. Their membership schemes include special discounts that improve the loyalty of customers towards the brand.
If you are looking for a new kickstart to your business then Corehitech solutions is here to help you build your online presence. Our skilled team takes care of all the needs that would help your business analytics go higher. We can provide you perfectly curated e-commerce websites and apps and help you with digital marketing and search engine optimization of those sites. Get in touch with us to enhance your business or get help with your startup.